Around 7.21 billion people in the world currently own a mobile phone. The global mobile e-commerce market was valued at $1.7 trillion in 2024. It is expected to reach $3.02 Trillion by 2027.
The high growth rate is due to many people searching for products and services easily. Trends like voice search and fast-loading mobile websites are helping users shop online.
Thus, businesses must have a mobile-friendly landing page, website, or application. Moreover, when businesses see many users, the mobile application becomes essential.
Building a mobile application takes time, as you need a developer and many resources. But a mobile-friendly landing page can be up and running in no time.
What Is A Landing Page?
A landing page is a separate webpage other than the website. It is created to convert visitors into customers.
Most landing pages ask for the visitor’s personal information. This includes name, contact number, email, etc.
At the same time, landing pages may offer something in exchange for this information. This can be discount offers or exclusive products and services launched recently.
Businesses can have several landing pages for different products and services. By doing this, they can maximize lead generation and visibility for different business areas.
What Is A Mobile-Friendly Landing Page?
Simply put, mobile-friendly landing pages are built for mobile phones. Businesses can modify web landing pages for mobile devices by making them responsive.
At the same time, they can create mobile-specific landing pages to offer a good user experience.
Let’s take a look at seven tips to create a mobile-friendly landing page:
- Go For Single-Column Layouts
Single-column layouts usually contain a header, footer, and body content. The concise and easy-to-navigate features of these layouts convey the message easily.
Businesses can refer to various single-column templates for the landing pages.
Mobile landing pages must be created or modified as per a single-column layout. This is because users do not have more than 3 to 5 inches of space to browse. Businesses can use tools to preview the single-column design
Tools To Check Single-Column Layout Design
- Engagebay helps you preview your landing page layout and offers easy-to-integrate forms.
- Hubspot offers a dedicated landing page builder tool for layout design. It also provides data analytics and customer record management tools.
- Carrd is the one-stop solution that offers high-end widgets and embeds. Carrd makes it easier for landing pages to generate leads.
- Use Landing Page Builders
Landing page builders make your task easier by offering you different designs and examples to choose from. Users can create a landing page from scratch or change an existing template.
Also, they provide different styling options you can customize to your audience. Businesses can check out layout design, forms, CTA buttons, etc.
Landing Page Builder Tools
- Unbounce allows you to preview landing pages by choosing different designs and making changes to the HTML/CSS of a web page.
- Instapage allows drag-and-drop landing page creation and saves blocks of content that you can reuse again.
- Leadpages offers many landing page features like pop-up alerts, customer support, payment gateway, etc.
- Write Good Copy
Writing good copy is necessary for getting users on your landing page. The headline must be catchy and easy to understand. Also, the flow of content should be such that users can easily follow directions.
A consistent tone across the content body can establish a brand’s identity. Also, landing pages can contain keywords for better rankings. Businesses must check for the grammar and syntax of the content by using copy editing tools.
Copy Editing Tools
- After the deadline is a great tool for checking grammar, spelling, and the context of your sentences.
- Webspellchecker allows you to make your copy concise and impactful.
- Slickwrite helps you pick from different content styles and choose the best option.
- Improve Load Time
Load time is one of the most essential features of landing pages. Landing pages that are slow to load have a very high bounce rate.
This means people quickly look for other options if a page is not loading fast.
Businesses must leverage tools that help optimize landing page load time. These tools identify the areas landing pages can improve upon. Also, they offer the right solution for these changes.
Tools To Improve Load Time
- Check the landing page speed score and get valuable suggestions on how to fix it.
- Pingdom presents a detailed analysis of all the landing page speed metrics to help you make your page super-fast.
- GTMetrix helps you learn how fast your landing page loads across devices and issues that slow it down.
- Use Forms
Landing pages are created to collect user data. The user who acts on the ads or links of your landing page is interested in the product/service. But, after looking at the cost, they may decide not to purchase.
The reason for not buying the product or service can be anything. This is why having a form on the landing page that collects user data is important. So that after some time, you can target the same person using email and new offers.
Tools To Add Forms On A Landing Page
- Popupsmart adds customized forms to your landing page. These forms pop out and ask for user data.
- Woorise is an effective landing page builder that offers stunning forms for lead generation.
- Typeform provides interactive, mobile-friendly forms. These forms offer a good user experience to make data collection easy.
- Practice Data Tracking
The practice of data tracking is essential to building high-conversion landing pages. Businesses need to know how many visitors they gain and lose daily.
At the same time, they need to identify the source of the users. It could be a PPC ad they ran or a social media campaign that made people arrive on the landing page. Also, by doing this, they can better learn about the cost of getting each user.
Tools To Track Data
- Monsterinsights is a great tool to check data for your landing page and how it is performing
- Hotjar is a great tool to get heatmaps of your landing page and understand user behavior better
- Matomo is a great tool that offers actionable insights to convert more leads.
- Place CTA Button
Most landing pages feature a CTA button that usually contains the phone numbers of the businesses. Still, some businesses may think of not adding a CTA button, especially when users can use a form and email address to contact them.
“The CTA button is a bold graphic that always captures users’ attention despite varying scroll times”, says Brenda from Ace Blogger Outreach.
Businesses can experiment by placing the CTA button at different positions. After this, they can place the bottom where they get the most conversion.
Tools To Add The CTA Button To Your Landing Page
- Wishpond provides different style options for CTA buttons. It also gives a detailed analysis of conversion rates.
- Clickminded offers you an exclusive button generator for CTA buttons.
- ImageFu allows you to create visually appealing CTA buttons to highlight your message.
Mobile-Friendly Landing Page FAQs
What Size Is A Mobile Landing Page?
The size that most mobile landing pages use as a benchmark for good design is 320 pixels. Landing pages of this resolution width display well across different mobile devices.
Do Landing Pages Rank On Google?
Yes, Google crawls landing pages but only ranks those that follow its landing page guidelines.
What Makes A Good Landing Page?
Landing pages that are easy to navigate and have customer testimonials perform well.
Key Takeaways
- Use single-column layouts
- Utilize landing page builders
- Write good copy
- Fast load time
- Add forms
- Practice data tracking
- Place CTA button
