At Marsha Creatives, our collaboration with Bluelinx to design their website was driven by a commitment to encapsulate their innovative approach to information technology services. Beginning with a thorough analysis of their diverse offerings, including hi-tech transactional services, consulting, technology services, and systems integration, we aimed to craft a digital platform that reflects their deep industry knowledge and technological expertise. Through close consultation and iterative feedback loops, we ensured that the website not only resonates with Bluelinx’s target verticals—Financial Services, Retail, Transport, Telecoms, and Government—but also aligns seamlessly with their vision of empowering progress through business technology. By prioritizing user experience, functionality, and visual appeal, we created a dynamic online presence for Bluelinx that positions them as leaders in their field while showcasing their commitment to shaping the future of African businesses.