What You Should Know About Signage Design in Kenya

Signage design in Kenya is the part of branding that has to work in the real world: at the gate, above the shop, beside the lift, and on the wall behind the reception desk where every client eventually looks.

Signs are read from three distances, and a single design rarely covers all three. A fascia sign is read from the road at 20 metres, a directional sign from five metres down a corridor, and a door plate from one metre. Each needs a different amount of information and a different type size, which is why a logo that works beautifully on a business card often fails the moment it is scaled onto a building.

The directional part of signage is judged by a harder test than the fascia: whether a stranger can find the exit, the accounts office or the washrooms without asking anyone.

There is also a practical side that has to be decided early: what the sign is made of. Acrylic letters, an aluminium composite panel and a printed vinyl board all need different files, and artwork prepared for one cannot simply be sent to a fabricator who works in another.

What You Get With Every Order

• Custom design: layout and lettering made for the reading distance and the material, not a logo file sent straight to a printer.
• Production-ready artwork: vector files with cut paths, mounting notes and correct proportions for the fabricator.
• Consistent signage set: one system across the fascia, the directionals and the door plates, so the building reads as one business.
• Matching brand materials: the same colours and typography as your letterhead and business cards.
• Revisions: concepts to review, then refinements until the layout is approved.

3D Signs, Rigid Boards, Directional Signs and Door Plates

These are the four most common requests, and they are not interchangeable:

3D signs

Built-up letters in acrylic or metal, mounted on a wall or a backing panel. Because the letters cast a shadow, the design has to allow spacing between them, and thin strokes become fragile once they are cut from 3 mm acrylic.

Rigid sign boards

Aluminium composite, forex or PVC panels carrying a printed or applied design. The panel sets the size limit, and the layout has to account for how it will be fixed to the wall, so no text sits where a screw or bracket will go.

Directional signs

Arrows, floor numbers, department names. Read at speed, so one instruction per sign, large type, and a consistent position at the same height along a corridor.

Door plates and desk signs

Read at one metre, which is the only place where small type and a full job title are acceptable. They still need the same margins and the same typography as the rest of the building.

How Much Does Signage Design Cost in Kenya?

Design is quoted per sign or per set. A single door plate is a small job; a building with a fascia sign, four directionals and eight door plates takes longer because the system has to be worked out before any single piece is drawn.

Fabrication is quoted separately, because acrylic letters, an ACM panel and a printed board are priced very differently by size and material. Send the sizes and the material you have in mind and I will quote the design and the fabrication together.

Payment structure: 50% upfront, 50% after you have approved the final design. Payment is accepted by Mpesa or bank transfer.

How to Get Signage Design for Your Business

1. Order and fill a design brief: send your logo in vector form if you have it, the sizes, the material and where each sign will be mounted.
2. Receive design concepts and provide feedback: the layout is presented at scale, with the fabrication notes, and changes are made.
3. Finalize design and file handover: the approved artwork is finished and the production files are handed over.

100% Satisfaction Guarantee With Your Order!

Yes, there is no risk involved. I always produce high-quality work and I offer you a 100% satisfaction guarantee. When you hire me, I will ensure that you become a happy client.

Signage usually sits alongside other branded surfaces, so look at sticker design for glass and vehicles, and the full design service list if the whole premises needs to be brought into line. If your fabricator needs a specific file format, tell me before you order.